"These are exciting times for cricket in Europe and for local cricket fans as we showcase some of the best talent from the continent and around the world," says Cricket Ireland CEO Warren Deutrom
"The KNCB is very happy with ETPL, which will ensure more top cricket in Netherlands & offer opportunities to our players to compete with the biggest names," says KNCB Chairman Guido Landheer.
"We want to be playing more cricket, both men and women, against the best countries in the world," says Cricket Scotland CEO Trudy Lindblade.
Europe has 34 cricket-playing nations that are members of the ICC, with England and Ireland being the two full members.
Europe is home to four cricket nations with World Cup experience - England, Ireland, Scotland and the Netherlands, reflecting the region's growing presence in international cricket.
Cricket is set to return to the Olympics in 2028, making its debut in the format at the Los Angles Games, which will further boost the popularity of the sport.
England, Ireland and Scotland will host the 2030 ICC Men's T20 World Cup.
Europe is fast emerging as the next frontier for global cricket, with a growing fan base, increasing participation at grassroots levels, and untapped commercial potential. The ETPL is poised to play a catalytic role in this transformation by bringing high-quality, franchise-based T20 cricket to Europe - igniting local interest, attracting global talent, and building a vibrant cricketing ecosystem across the continent.
The ETPL will establish a strong grassroots foundation by collaborating with leading cricket academies and local federations. Through year-round training camps, talent hunts, and mentorship programs, the league will nurture young players and build a sustainable pipeline for the future of European cricket and beyond.
ETPL is committed to delivering an unprecedented cricketing experience through deep integration of advanced technologies. Leveraging cutting-edge tech to create a dynamic digital platform that connects athletes, fans and stakeholders - enabling real-time interaction, performance tracking, and community engagement within a dedicated sports ecosystem.
ETPL is driven by a global leadership team with deep expertise across cricket, media, and business. With experience from the ICC, leading broadcasters, and top sports franchises, the team brings strategic clarity, bold vision, and operational excellence. Financial planning is at the core—ensuring sustainable growth, investor confidence, and long-term value creation.
Abhishek Bachchan is an actor and entrepreneur with a variety of business interests, including sports franchises, tech startups, and endorsements. He is the co-owner of the Indian Super League football club, Chennaiyin FC, and has actively promoted sports in India. He also owns teams in Pro Kabaddi League & Indian Street Premier League. H
Abhishek Bachchan is an actor and entrepreneur with a variety of business interests, including sports franchises, tech startups, and endorsements. He is the co-owner of the Indian Super League football club, Chennaiyin FC, and has actively promoted sports in India. He also owns teams in Pro Kabaddi League & Indian Street Premier League. His deep understanding of the sports industry and commitment to fostering competitive excellence will be pivotal in expanding cricket's footprint in Europe and shaping the ETPL into a world-class tournament.
Dhiraj Malhotra has been instrumental as Tournament Director in setting some of India's most celebrated sports leagues, including the Indian Premier League, Pro Kabaddi League, Hockey India League, and Indian Super League. He has been the Tournament Director for all ICC Cricket World Cups over the last 10 years. He has held various leader
Dhiraj Malhotra has been instrumental as Tournament Director in setting some of India's most celebrated sports leagues, including the Indian Premier League, Pro Kabaddi League, Hockey India League, and Indian Super League. He has been the Tournament Director for all ICC Cricket World Cups over the last 10 years. He has held various leadership positions: GM - BCCI, ICC, CEO - Delhi Capitals. Dhiraj is the currently senior consultant of the MLC winning team, Washington Freedom.
Priyanka Kaul is a veteran media and brand strategist. She has held multiple leadership roles: CEO - Forbes India, President Marketing, Sales & Special Projects - Network18 (CNN, CNBC), Chief Revenue & Marketing Officer - NDTV Group. Priyanka is known in the media space for being a game-changer with her innovative CSR campaigns, a first o
Priyanka Kaul is a veteran media and brand strategist. She has held multiple leadership roles: CEO - Forbes India, President Marketing, Sales & Special Projects - Network18 (CNN, CNBC), Chief Revenue & Marketing Officer - NDTV Group. Priyanka is known in the media space for being a game-changer with her innovative CSR campaigns, a first of it's kind like Save Our Tigers, Greenathon among for leading brands like Toyota, Coca-Cola, Reckitt (Dettol & Harpic), Samsung, PayTM, Aircel.
Saurav Banerjee is a seasoned venture capitalist and Partner at US-based investment firm One Alpha North Capital. He has held C-suite positions, including CEO and CFO at NDTV and has also served on the boards of several prominent media and tech companies. Saurav is a Chartered Accountant and began his career at PwC, specialising in Global
Saurav Banerjee is a seasoned venture capitalist and Partner at US-based investment firm One Alpha North Capital. He has held C-suite positions, including CEO and CFO at NDTV and has also served on the boards of several prominent media and tech companies. Saurav is a Chartered Accountant and began his career at PwC, specialising in Global Capital Markets. With over two decades of leadership experience in media, technology and entertainment industry, Saurav brings a unique blend of strategic insight and operational expertise.
"Cricket's global popularity is soaring, and Europe presents a tremendous opportunity to embrace and elevate the sport. With its rich sporting culture and diverse communities, the region is primed for a cricketing revolution.
The Euro T20 Premier League (ETPL) aims to lead this transformation, making cricket a mainstream European sport. ETPL is committed to building a sustainable cricketing ecosystem by blending world-class competition with grassroots development. Through strategic partnerships, innovative formats, and immersive fan experiences, we will integrate cricket into Europe’s sporting landscape, uniting people, cities, and nations.
Now is the time to cement cricket's place in Europe. ETPL is more than a league—it's the start of a new era that will inspire generations and bring communities together.
I look forward to making this vision a reality."
Abhishek Bachchan at Dublin Event
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Abhishek Bachchan becomes co-owner of the European Premier League
Abhishek Bachchan joins ETPL as co-owner, expresses excitement for the league
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Abhishek Bachchan promotes European T20 Premier League in Dublin, Ireland
Abhishek Bachchan receives warm welcome in Dublin, gets huge support to promote ETPL
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#ETPL | European Premier League Cricket Gathering Momentum